Copywriting is really, really hard.
If you struggle to write your own copy — or if the copy you’ve written isn’t converting — I get it. It doesn’t come naturally to most folks.
One of two of my talks at WordCampYYC this year was all about 10 conversion-killing copywriting mistakes, and how to fix ’em.
You can find the deck here: https://www.slideshare.net/JoelKlettke/10-conversionkilling-copywriting-mistakes-and-how-to-fix-em
Or, just check it out below!