Learn how to attract better clients and close bigger deals... over and over again!

Learn how to attract better clients and close bigger deals... over and over again!

Two actionable talks, one goal: to help you land the clients you want and get paid what you deserve—without cold calling or selling your soul.

Two actionable talks, one goal: to help you land the clients you want and get paid what you deserve—without cold calling or selling your soul.

Psst... it's a fraction of that fancy course you're considering.

Training #1: Fishing With Dynamite

Training #1: Fishing With Dynamite

How to get more clients than you can handle

How to get more clients than you can handle

Why are some people constantly busy with AMAZING clients… while others are stuck working for jerks on Fiverr?

If you struggle to attract the clients you want or get steady work, this talk is for YOU.

Learn four BIG strategies and 12+ proven tactics used by some of the most successful freelancers in the game to build their authority, fast-track their path to credibility—and grow their careers.

No theory: this is all actionable, with REAL examples to back it up and ideas to get you started. 

This 65-minute training is best suited for freelancers, consultants, and small business owners who want to build authority; the principles can be used in virtually any niche.

In Fishing With Dynamite, you'll learn...

  • 12+ client-getting tactics used by the pros

  • Why most freelancers fail (it’s not about talent!)

  • Why you need a “gateway drug”

  • How to be a leech (in the best possible way)

  • The fastest shortcut to authority on the planet

  • How to become the “Belle of the Ball”

  • Why “_______” are better than clients

  • And much more (but ZERO cold calling!)
By the end of the video, you’ll have a clear path for building authority, a toolkit full of actionable tactics to try, and the right mindset to make it all work. 

Training #2: Mastering Client Calls

Training #2: Mastering Client Calls

From a guy who f&#!ing hates the phone

From a guy who f&#!ing hates the phone

Does “let’s hop on a call” make you a sweaty, nervous mess?

Do you want to close BIGGER, BETTER deals with total confidence?

If you constantly trip over your words, leave money on the table, or struggle with what to say on sales calls…

This talk is for YOU.

I’ll hand you the practical process that DOZENS of freelancers, consultants, and business owners have already used to land bigger projects on their very next sales call…

Even if they “HATED sales.”

These are the same techniques I’ve used repeatedly to close projects like $75,000 retainers, $12,500 audits, $10,000 home pages, and more—but you can use them to sell just about ANYTHING.

Note: this 60-minute training is not about cold calling.

One week after watching this talk, Adrienne used what she learned to close a $10,000 deal.

In Mastering Client Calls, you'll learn...

  • Why you don’t have to be a great speaker to ACE sales calls

  • Three mind-melting conversation flippers that give you ALL the power and make you the natural choice
  • How to build your self-confidence on calls (no “woo” crap involved)

  • What to ask during onboarding (and exactly how to ask it)

  • Three “secret weapons” you can prep in 15 minutes or less

  • How to structure the call from the moment it starts

  • How to follow-up with leads to avoid losing the deal

  • …without being a greasy slimeball or a lying jerk!

In just one hour, you’ll skip YEARS of painful learning and lost deals, cut straight to the stuff that actually works, and be ready to own your next call.
 
Note: this talk is NOT about cold calling. It’s about the incoming client call when a lead has asked to “hop on a call” – and exactly what to do next.

"Who is this guy?"

joel-profile

Joel Klettke is a sought-after conversion copywriter and the Founder of Case Study Buddy.

He’s used the stuff in these talks to land clients like HubSpot, Moz, 30×500, HotJar, Workamajig, AvidXchange, Deputy, WP Engine, ReadMe.io, and more that he can’t even talk about.

He’s taught founders, freelancers, and everyone in between at events like MozCon, ConversionXL Live, TCCIRL, and CTAConf.

This stuff works. Here's proof.

rachel-pilcher

“Every time I’ve put one of Joel’s business tips into action, they’ve helped me get better clients and higher rates… his “overkill” technique directly led to me closing a deal while I was on a sales call for a $3,000 project. Mind. Blown.”

Rachel Pilcher
Mighty Fine Copy

eman-zabi

$12k worth of work this month (and it’s only 11 days in!) That’s how much Joel’s sales call strategies have helped me lock down. I’ve been quoting double my usual rates, and clients aren’t batting an eye. Plus, I’m not as anxious going into calls!”

Eman Zabi
Scribesmith

rachael-buekert

“Joel has equipped me with more actionable no-BS wisdom than I’ve ever received from thousand dollar courses. Shortly after implementing his advice I hit my first $5k month. Soon, that’ll be $10k.”

Rachael Bueckert
Conversion Copywriter

Low cost. Massive ROI.

What's better than a long, expensive course you won't finish?
Two talks you can use immediately.

Option #1

Get Busy, Get Paid

Both trainings, one price!

Learn how to attract bigger clients
AND close the deal.

Includes both “Mastering Client Calls”
and “Fishing With Dynamite” videos and decks.

$200
Save $50!
All prices in USD

Option #2

"Mastering Client Calls" Only

Ideal for you if you just want to become an
absolute ASSASSIN on incoming client calls.

$150

Option #3

"Fishing With Dynamite" Only

Ideal for you if just want to learn how to
attract clients and build your authority.

$100

Option #1

Get Busy, Get Paid

Both trainings, one price!

Learn how to attract bigger clients AND close the deal.

Includes both “Mastering Client Calls” and “Fishing With Dynamite” videos and decks.

$200
Save $50!
All prices in USD

Option #2

"Mastering Client Calls" Only

Ideal for you if you want to become an absolute ASSASSIN on sales calls.

$150

Option #3

"Fishing With Dynamite" Only

Ideal for you if you’re confident on calls, but struggle to attract clients.

$100

You’ll receive the video and slide deck from each talk you purchase via download page and email.

No refunds will be given once the materials have been delivered.

FAQ's for the Curious

About an hour each, give or take five minutes in either direction.

If you’re like most people, you’ll find yourself taking a shocking amount of notes in those minutes: I try to leave out the “filler.”

The training in “Mastering Client Calls” will help ANYONE who deals with trying to close clients on the phone—no matter how bad you are at it right now.

The examples used in “Fishing With Dynamite” are a little more copywriting-and-consulting-specific, but the principles will be compelling to anyone trying to build authority and attract the right kinds of clients.

Not from me! I suck at it, which is why I decided to get really good at inbound calls: so I’d never have to do that crap.

The “Mastering Client Calls” talk deals exclusively with the call that happens once a lead says they’re interested but wants to “hop on a call.”

I teach you how to OWN that call and maximize your odds of closing the deal (and getting paid more than you’re used to.)

No. These trainings are self-contained and will give you exactly what they promise. You won’t have to buy anything else to put them to use, and they do not end in a pitch to buy something else to make them work.

I’m not a dick.

No. That doesn’t exist. Stop looking.

For real, though: none of what I share is going to help or satisfy you if you want to click a few buttons and land your dream client/quadruple your rates.

You’re very generous!

But I’d really prefer you didn’t—it took a ton of time to put these together, and the money I’m making off of this is all going straight to keeping my family fed (not yachts, or mansions, or action figures.)

If you know somebody who would benefit from this training but genuinely cannot afford it (even at this price), please send me an email at joel [at] businesscasualcopywriting.com and I’ll do my best to help.

And if the choice is between eating this week or watching these videos? Please choose the food.

sorcha-mackenzie

"I've had the opportunity to learn from Joel in person twice now. Each time, he's over-delivered."

Sorcha Mackenzie, Brand & Messaging Strategist

Disclaimer (and such)

Listen: I’m not here to sell you the moon and give you Swiss cheese.

If you want the best results, think of the training like buying a set of free weights: you’ve got to put ’em to use, over, and over, and over.

No results are promised or guaranteed. You apply the advice you take from these trainings at your own risk. 

I’ve made every effort to accurately represent the products and services I offer, and their potential to help you close more clients.

Where any of the success stories or testimonials on this page share results of any kind, you should not expect the same results unless your business, efforts and resources are exactly the same as the person who shared that testimonial or story.

Please Note: Due to the nature of this content, and all videos being downloadable, and the desire not to have people jack my stuff, I CANNOT offer you a refund. In more clear language: NO REFUNDS.