What I’ve Done

Here’s a quick glimpse at just a few of the B2B and SaaS copywriting projects I’ve worked on. 

2x Conversions For HubSpot

Project: Conversion Copywriting

HubSpot Copywriter

My first conversion copywriting project for HubSpot was a rewrite of their CRM product page. I worked with Matthew Barby (Head of Growth) and Austin Knight (Sr. UX Designer) to create a new, copy-driven landing page.

My variant converted over 20% more visitors into sign ups.

Having proven my value, I got called back in for something much bigger.

In collaboration with HubSpot’s internal team and Josh Garofalo (a fellow SaaS copywriter), I wrote a brand new site on an extremely tight deadline, including their home page. I also helped shape the customer research process, pulling out insights we could use in the copy to improve conversions.

It worked. Like crazy.

The new design, conversion flow, and copy nearly doubled the previous site’s conversion rates; you can read all about it here.

Targeted Copy for WP Engine

Project: Conversion-Focused Website Copy (Select Sections)


Speed. Security. Scale.

WP Engine is relied on to deliver all of these at an elite level for clients with mission-critical online operations. In a few short years, the company has seen explosive growth and tens of millions in raised capital. They now serve 300,000+ websites in over 120 countries, from Fortune 500s to successful Shark Tank competitors.

I collaborated with WP Engine’s sales staff, advisers, engineers and digital marketers on select sections of their new website in support of their internal marketing team. Together, we’ve helped customers see what sets WP Engine apart – from their leading technical solutions to the personal service their team of experts delivers every single day.

A Lead Gen Site for OpenSensors

Project: Conversion and Copy Audit, Website Copywriting

Can you BELIEVE there are still companies who pay people to walk around taking headcounts? Especially when sensors can do the job faster and more accurately?

Me neither. Which is why I was so excited to write a brand new lead gen site for OpenSensors.

Yodit Stanton and her brilliant team were looking to show enterprise clients the no-brainer value of their offering. After auditing their old site, it became obvious leads weren’t seeing the value. They needed more details on why sensors were the right choice for them.

I wrote and wireframed brand new copy that clearly and persuasively explains the what, how, and (most importantly) why behind their offering in a way that gets enterprise clients tripping over themselves to buy.

A Conversion-Focused Website For InsightSquared

Project: Conversion Copywriting

InsightSquared Conversion Copywriter

It’s one thing to have data. It’s another to have answers.

InsightSquared is a leader in the sales analytics space, with a SaaS solution that’s as accurate and effortless as it gets. But the site’s old messaging was letting them down, and targeting the wrong audience.

They needed a SaaS copywriter who understood conversion… but instead, they got two! I tag-teamed this project on a tight deadline with Josh Garofalo, with ongoing support from the brilliant folks at InsightSquared (Joe Chernov and Molly MacDonald).

We completely redesigned and rewrote their core pages, all in less than a month.
The results: conversion-focused copy with a value prop their audience actually cares about.

Conversion Copy for Clockspot’s Website

Project: Conversion-Focused Website Copy


Clockspot is a gorgeous app that saves businesses HOURS of frustration tracking employee time.

Built-in features let you track time from anywhere, on any device – and make payroll a breeze. But the beauty and simplicity of the app was being lost on a boring, dated website. As part of their redesign process, Clockspot brought me on as their conversion copywriter to get more paying customers onto the platform.

Challenge accepted. I set about simplifying Clockspot’s big offering and emphasizing the ease of use for an audience that hates doing time sheets. Combined with their design team’s stunning new look, the site’s conversions improved quickly once the new site went live.

New Leads for Sofia.ai

Project: Sofia.ai Conversion Copywriting


Imagine having a web analytics tool that proactively interpreted the data FOR you.

Sofia.ai uses machine learning to automatically turn abstract data points into actionable insights – like which ad channels are sending the most qualified leads, or the lifetime value of customer.

I helped the smart team behind Sofia get past the technobabble and entice an audience who’s sick and tired of crunching numbers, showing them how Sofia would make their lives – and business decisions – a whole lot easier.


Project: Haystack.Jobs Website Copy

haystack recruiting software

Hiring is hard when you’re a time-starved business owner. The messy spreadsheets, overflowing inboxes and lost contacts are enough to give anyone a meltdown.

Haystack solved this problem by giving business owners the ability to manage the entire process from one clean and simple hub. Problem? Haystack’s old site wasn’t selling customers on the features they actually cared about.

Haystack needed high-converting copy to build a new site around. I laid out the new format for the site’s key pages, then wrote copy that would anticipate visitor questions, overcome objections and throw their tool in the limelight.

Ion Interactive

Project:  IonInteractive.com Website Copy

ion interactive

Nobody does interactive content better than ion interactive. With a razor-sharp team of marketers and the most powerful creation platform in the industry, they help brands like Dell, DHL and General Mills create beautiful, measurable and totally personalized interactive experiences that cut through the clutter.

I worked with ion interactive to revamp and streamline their content, clarify their offering and help busy marketers see that hiring ion’s team of superstars for managed services was a total no-brainer. I’ve since collaborated with them on interactive assets like whitepapers that are helping to put more customers in their funnel.

It’s one of those partnerships you can’t help but be proud of.

Minimum Inc.

Project: MinimumInc.com Website Copy


Minimum Inc. builds mobile apps for brands like Dominoes, Miller Brewing Company & Thomson Reuters.

In fact, their work has been shown on stage at Apple keynote events  – including a mention from the legendary Steve Jobs himself!

When they came to me, they were undergoing a total re-brand to better capture who they are and how they work. They needed someone who could help them say a whole lot in just a few words.

I helped Minimum find their voice, send a stronger message and attract more of the big clients they love working with.

Carl Hendy

Project: CarlHendy.com Website Copy


I’m not exaggerating when I say that Carl Hendy is one of the UK’s foremost digital marketing consultants. In his 10+ year long career, he’s led teams at two of the country’s largest digital firms and spearheaded revenue-generating campaigns for FTSE and NASDAQ-listed clients in some of the most competitive niches on the web.

Needless to say, the guy is incredibly smart, and his copy had to match. Big brands needed to trust that Carl was up to the task – especially when aggressive benchmarks and budgets are on the line.

Carl brought me in during the early phases of his website’s redesign. Together, we distilled the huge array of services he offers into an easily digestible set of pages and tied every service back into a highly desirable outcome. We chose a voice that was friendly but confident, simple, but not dumbed down.

Combined with a sleek and simple design, the final product is a beautiful website that’s every bit as professional as the consultant himself.

Looking for something else? Drop me a line and I’ll share my most relevant work.