Joel’s Super Mega Birthday Bash

by Joel K

December 11th is my birthday — 33 glorious trips around the sun!

So I’m gonna give you some (solid) stuff.

I’ve put together some ‘best-of’ resources (the ones where I definitely overshared) and a couple of special offers that I don’t often make available.

If you see something you like, snap it up and make this the best birthday-during-a-pandemic-hellscape-year ever for BOTH of us!

(Pssst — if you’re not part of my email list, sign up here. They got this all first.)

Limited-Time Offers

Offer #1: Save $50 on my sales trainings (Coupon: “HAPPYBIRTHDAYJOEL” expires December 15th)

These trainings are fast (one hour each) AND actionable (you’ll leave with pages of notes) – no big, clunky courses or fluffy filler junk.

Training 1: “Fishing With Dynamite”

If you struggle to attract the clients you want or get steady (well-paying) work, this talk is for YOU.

Learn four specific strategies and 12+ proven tactics that have actually (provably!) been used by some of the most successful freelancers in the game to build their authority, fast-track their path to credibility, and grow their careers.

Training 2: “Mastering Sales Calls”

If the phone makes you a sweaty, nervous mess and you constantly trip over your words, leave money on the table, or stumble over what to say on sales calls… this talk is definitely for YOU.

If the words “Can we get on a call?” strike fear into your heart, you don’t need magical confidence beans: you need a foolproof process. This is it.

I teach a no-nonsense, anyone-can-do-this approach you can learn in an hour and put into action before your next inbound sales call to close leads with more confidence and at higher rates.

Over 350 people have purchased it, and dozens have written me back with stories like these:

To take advantage of this offer:

Head to the sales page.
Click the “Buy Now” button of any training (preferably the one that gets you both, though!)
On the next screen Enter the coupon HAPPYBIRTHDAYJOEL using the link I’ve obnoxiously highlighted below:

Offer #2: Book a one-on-one ‘pick-my-brain-and-my-pocket’ call.

It’s a terribly kept secret: I have no formal coaching/training program or private paid group for copywriters.

There’s no way to get a consult with me without becoming a client (min. of $15,000) or buying an audit ($1,500 – $15,000+) — and other than audits, I’m fully booked through most of Q2 of 2021 today.

BUT.

I love having conversations with copywriters (or aspiring copywriters) at all stages of their careers about business-building, client-getting, team-growing, problem-solving, and more.

So a few times a year, I open up limited spots for calls.

You’ll have my full attention and carte blanche to ask me anything you want. I prep for the call using a brief you fill out so that the time is as productive as possible.

I’m opening up 8 of those right now for Q1 in 2021 (or December if we can wedge it in before Christmas!)

They’re one hour long (ish — I tend to go overtime), cost $500, and when they’re gone, they’re gone.

>> You can apply for yours here. <<
If I’m confident I can help, I’ll contact you to set up a time to connect.

(And trust me: if I can’t deliver insight that will make you at LEAST $500 in an hour-long call, Something has gone horribly awry and I’ll refund every penny. I offer that every time: nobody has ever taken me up on it.)

Some ‘Best-Of-Joel’ Resources:

I can’t promise all of these downloadables will be up forever:

Pssst: they’re all direct downloads. There’s no “enter-yer-email-here” garbage. Click, get, use. You’re welcome!

A downloadable cheat sheet on the stages of awareness used in a private workshop
A huge list of formula headline ideas roughly sorted by awareness level (same workshop)
My interview question cheat sheet on how to run a great discovery/case study interview
A pretty detailed ebook Case Study Buddy published on doing customer success stories
A hey-that’s-pretty-useful landing page checklist to make sure your page isn’t horrible

These assets, you can count on sticking around:

Not many people know this one exists, but at the bottom of this blog post is a FULL video of a conference talk I gave on 10 Conversion Copywriting Mistakes (and how to avoid them)
A free, watch-on-your-own-time webinar with Talia Wolf covers how to go from a blank screen to high-converting copy.
My talk at WordCamp Calgary in 2017 is an excellent primer if you’re looking for help on customer research.
My post on Copy Hackers about customer success stories probably shares *too much* of Case Study Buddy’s process.
This talk I gave at ContentJam about the Case Study Blueprint is similar, but you can hear my voice and watch my bald dome!
My HubSpot case study laying out the process we used to leverage customer-driven copy is practical and useful.
Here’s an oldie-but-goodie slide deck that takes the same customer research ideas, but applies them to content vs. copy

Enjoy, and thank you for being a pal!

Happy birthday to me,

Joel “The Over-sharer” Klettke

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4 Comments

Beverley Theresa says:

December 11, 2020 at 12:21 pm

Happy birthday and thanks for the awesome resources!

Reply
Adeel Abbas says:

December 12, 2020 at 12:11 pm

You’re an absolute gem. Thanks for sharing all this. 🙂 And happy birthday!

Reply
Craig Reynolds says:

December 15, 2020 at 6:22 pm

Happy Birthday Joel! And thanks for sharing the links!

Reply
Ellen Bracquiné says:

March 29, 2021 at 6:52 am

I’m only… 3 months and 19 days late. No, ok, backpaddle. I’m most definitely 8 months and 12 days early–that’s the one. Happy birthday 😉

Thank you so much for sharing your experience and skill with us.

Reply