BUILDING A WRITING TEAM IS LIKE HERDING CATS.

Especially when you’re scaling up from freelancing and you’re used to being the one doing all the work.

That’s why Joel Klettke’s been working, quietly (and slowly) through the pandemic to build out a course about how to build a writing team—the right way.

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I won’t sell your email or spam you, ever.

You need a plan to grow. And if anyone's the proof of that, it's Joel Klettke.

From a garage in Long Beach, CA…

Hey, Matt Hall here. No, I’m not Joel – he’s busy running his business, Case Study Buddy. (Joel asked me to get a landing page up for this, and we didn’t want to wait for his copy!)

I probably shouldn’t say this because Joel told it to me in private. But Case Study Buddy has had incredible growth since 2019.

I can’t tell you any numbers. But I can tell you his projections for 2021 shocked me.

Which honestly isn’t a surprise at all if you know Joel. He’s a perfectionist (which is why he still hasn’t sent over the copy for this opt-in page – he’s always putting his clients first).

But that’s also why I would take Joel‘s advice about growing a team. Yeah, Joel did the thing where you hustle for 16 hours a day and make a big pile of money yourself.

We can’t have the hustle of a 24 year old forever. Realizing he didn’t want to burn himself out for the rest of his life, Joel pivoted and learned the hard task of scaling a team.

Remember, Joel’s a perfectionist. So learning how to delegate, trust a team, and rely on other people wasn’t exactly in his comfort zone.

And that’s the exact reason I am looking forward to Joel‘s upcoming training.

if you’ve ever wondered about how you can grow a team that doesn’t make you look bad, and without being a total jerk of a boss, then you’re ready to herd cats.

Presenting

How to Herd Cats: or Building a writing team without throwing yourself off a bridge

Team-building training from a recovering perfectionist who did it right.

Over the past 5 years, Joel’s led Case Study Buddy to:

Build a team of more than 20 people, including a mix of employees and contractors
Produce over 500 case studies with teams all over the world
Serve 100+ clients (including big names like HotJar, Autotrader, Moz, Displayr, and many, many more)

Now Joel’s distilling his experience into a hard-hitting training. Here are some of the things Joel covers:

3 "Reality Checks" to know if a team is REALLY what you want... but also some real talk about how that shapes your business
The truth about hiring... including the top hiring misconception that keeps freelancers from ever building effective teams
How to communicate expectations so even new hires know how to do the job right
The 4 key things your business MUST define before you can get the most out of your hires
The simple trick to making your processes feel "real" (this was a head-slapper for me)
Tips to make sure your team's output is consistently great, not just "done"
Why clarity around the level of need, expertise, and ownership matters, and how to get that clarity throughout your entire team
The method to filter out the wrong hire... without spending hours and hours interviewing the wrong people
Red flags that let you know when to show interviewees the door
Why tests might not be as useful as some think... and how to run a test that ACTUALLY shows whether a candidate is a great fit
The 4 step onboarding plan to help new hires thrive (and avoid you a headache)
A top mistake freelancers-turned-employers often make with new hires... and how it actually SLOWS your business growth
Tips on "letting go" and embracing your new role as a team leader

…And somehow even more.

It’s not available yet. He’s working on it, but it’s coming very soon. And if you’d like to be among the first to know when it’s available, then hit the button and enter your email.

The Bottom Line:

If You've Ever Felt Like Your Business is Stuck Because You're Out of Time, This Training Is for You

Look, if you’re here, you know Joel’s a good guy. You know his Fishing with Dynamite and Mastering Sales Calls trainings have helped land $10,000… $16,500… $18,000… and so much more in work.

His trainings deliver incredible ROI. Just look what people said about his past trainings:

And that was for solo business owners! Now he’s taking your business to the logical next step by showing you how to grow a team and set up your business.

Imagine being able to actually take time off and actually feeling confident in your team!

(I know my own spouse has talked about taking that post-pandemic vacation…)

Hit the button, enter your name and email, and watch your inbox. This is going to be another huge hit you won’t want to miss…