My Rates

Copywriting Rates: So… whattaya charge?

Thanks for asking!

1. I quote a project rate, not an hourly one.

You get a firm price and to know exactly what I’m going to deliver for you. No guesswork.

Hourly rates are broken for both of us: I’m incentivized to type slowly, you’re incentivized to micromanage.

Yeah, let’s not. 

Instead, you’re paying me to deliver a serious return you can take to the bank (leads, sales, conversions) — NOT for the time I spent hunched over a keyboard. We both win.

2.  My minimum engagement rate is $3,500 (single project, or across a single month)

That’s not a package or a quote for your project (since I haven’t seen it yet), just a benchmark to keep in mind.

Clients hire me because I know how to multiply their investment and save them sanity in the process.

I’ll still quote you a custom rate based on whatever you need — so if you’re not sure, ask.

3. There are some clients I don’t click with.

I get it — some writers will say anything to get you to hire them. I’m not going to sell you the moon and bring you swiss cheese.

I’m a terrible fit for clients who…

  • Want something “cheap” (I prefer effective)
  • Don’t stand to gain at least 200% ROI on a $3.5k investment (I can’t help you)
  • Just “need it done quickly” (I’d rather do it well)
  • Don’t believe in research (Don’t pay me to guess)
  • Need someone for on-call odd jobs (My schedule doesn’t work that way, but I DO take on structured retainers)

I’m a great fit for clients who want someone…

  • Experienced: clients like HubSpot, WP Engine, and InsightSquared have trusted me to help them convert.
  • Organized:  I follow a process, so you know exactly what to expect.
  • Efficient: I get things done right the first time, so you haggle less and go live faster.
  • Accountable: I check in without being asked to, so you always know where we’re at.
  • Proven: I know what it takes to get you more customers (which is why you’re really hiring me).

These people are confident they made a good investment. So are the folks who recommended me.

Some other stuff you’ll probably find useful:

1. A deposit is required for every project.

Your deposit effectively holds your spot in line. Your spot is held when the funds hit my bank account. If you cancel within one week of kickoff, I’ll refund half of your deposit, because that’s time I could’ve given someone else.

Deposits are either 50% upfront or on a milestone basis for larger projects.

2. It’s best to get on my calendar immediately.

I book up in advance, so 11th-hour turnaround times aren’t always possible. If you’re planning a project for the near future, you need to contact me right now.

3. I accept cheques/checks/Czechs, bank transfers, direct deposits and payments via Stripe (credit card).

I’ll happily take your money via cheque or, for those of us not living in the 90’s, Stripe (credit card payments). I loathe PayPal and will only accept it if all other options are exhausted (including carrier pigeon).

I also accept international electronic bank transfers and for the few (but proud!) Canadian clients I work with, I happily accept e-transfers.

4. My entire focus is on driving action.

Some writers don’t care if your copy works, as long as it sounds nice. I’m all about conversions, and my rate and process both reflect that.

My job is to help you make money and get more customers, not win you a Pulitzer.

I know digital marketing inside and out, so I know how to research your audience, identify opportunities, overcome objections and design entire sales funnels to put more money in your pocket. Copy is one critical part of that.

Whether we’re talking business goals or strategy, we’ll be on the same page.