I’ve had it, folks. I’ve seriously had it. I just got off a phone call with someone close to me. She’s a business owner, a mother and an all-around wonderful person being taken for a ride by a self-proclaimed “SEO guru” out of Toronto. It was not a fun conversation. I had to tell her […]
So you’ve written your landing page. Now it’s time to edit without mercy! Any good writer knows that when it comes to creating landing pages the writing part is really only half the battle. Well… maybe more like a third of it when you think about how much research and planning goes into creating something […]
Headline writing is tricky. Tricky, but absurdly important. Write the wrong headline and your incredible piece could be destined for mediocrity, gathering dust on the far corners of the internet (it is a well documented and accepted fact that the internet is not round and thus has corners. Just ask Al Gore.) My main man […]
Should writers offer their first piece for free? Should businesses ask for it? I can already hear the sounds of hot-buttons being pushed far off in the distance; the writers menacingly sharpening their pencils, the business folks prepping their soul-crushing “we’re sorry, but it’s just not going to work out” e-mails. Writing tools, or weapons […]
There’s a prevailing belief out there that after a writer is given a project’s requirements, they fire up Microsoft Word and just start writing. It makes sense in theory: When you whip a horse, it runs. If it doesn’t and instead “charges up” before plodding along, it’s a lame horse — or a robotic one. Run, […]