I’ve had it, folks. I’ve seriously had it. I just got off a phone call with someone close to me. She’s a business owner, a mother and an all-around wonderful person being taken for a ride by a self-proclaimed “SEO guru” out of Toronto. It was not a fun conversation. I had to tell her […]
You don’t want more traffic. You might think you do, but you don’t. SEO firms will promise it to you. Marketing agencies will show you gorgeous looking case studies: “We increased traffic by 1,115%!” You will read blog post after blog post after blog post promising that if you just do X, Y and Z […]
If you’ve read my “Who I Am” page or interact with me on Twitter at all, you’ll know that I spent over four years leading an SEO team before making the jump to copywriting. As such, I keep pretty tuned in to developments with the world’s biggest search engine and how that impacts my clients. In August, […]