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This is the first post by Steven Peters, a freelance copywriter who has become a regular fixture here at BCC. It’s definitely a fun one, but timely nonetheless: Are machines about to steal copywriters’ jobs? You’ll be seeing him around here every so often, so let’s give him a warm welcome! Take note, computers. I’m team […]
I’ve got a serious crush on testimonials. As far as social proof goes, there’s nothing that packs quite the same punch as a well-placed story from a satisfied customer. After all, that’s what testimonials really are – success stories, wrapped up in a neat little package that gives your business some cred when customers come calling. This […]
You don’t want more traffic. You might think you do, but you don’t. SEO firms will promise it to you. Marketing agencies will show you gorgeous looking case studies: “We increased traffic by 1,115%!” You will read blog post after blog post after blog post promising that if you just do X, Y and Z […]
The web moves fast, don’t it? In fact, it moves SO quickly that a lot of us have come to believe a strange paradox, even if we don’t say it outright: That content posted online lives forever. (We tell that to people who post their scandalous photos online, don’t we?) That if something hasn’t gotten […]
One of my favourite presentations of all time is this one: Crap. The Content Marketing Deluge It’s my favourite because it succinctly and eloquently gives business owners a violent collar-shaking. Every business is scrambling to be a publisher, every marketing firm is lauding the benefits of a content-first focus. And yet, the content that is […]