BETWEEN THE LINES
Mar
10

Today is a great day. Why’s that, you ask? Because today, I can finally take credit for my involvement in a couple of incredibly awesome pieces of content that I think showcase the kind of amazing stuff that can be put together when sharp design, strong development and compelling copy come together. But before I […]

Feb
11

I was clickin’ through my Twitter stream this morning, when I came across the following title of a blog post: “In 2015, Your Job as an SEO Isn’t Actually SEO” (I outright refuse to link to the piece) Intriguing! As a guy who spent a good chunk of his 20′s doing SEO agency-side, I was keen […]

Jan
30

If I were to chart out the way I feel like most marketers and businesses see the content marketing process, it’d look something like this: Step 1: Create great content. Step 2: Promote that content. Step 3: ????? Step 4: Profit! It might be funny, but I’m not joking. The majority of the businesses who contact me start […]

Jan
13

Have you ever fallen for a slick sales pitch? An offer so convincing – so persuasive – that you tossed over your cash like it was on fire? Maybe it was that knife that can saw through steel-toed boots. Perhaps it was that space-age laser comb – the one that’s supposed to bring back your luscious locks […]

Dec
9

I’ve got a serious crush on testimonials. As far as social proof goes, there’s nothing that packs quite the same punch as a well-placed story from a satisfied customer. After all, that’s what testimonials really are – success stories, wrapped up in a neat little package that gives your business some cred when customers come calling. This […]