“We don’t have any social proof yet.” I hear this all the time. Whether I’m writing copy for a digital agency, SaaS startup or even an established business who hasn’t ever thought to collect feedback from customers, a lack of third-party proof is a problem that’s WAY more common than I’d like it to be. That’s […]


Oh man, I am SO excited about this one! Just over a month ago, I was approached by my old friend,  David Wald of Social Sesame. Fun fact: David was actually one of the  first people who ever gave me a copywriting gig back when I was just getting going! Anyways, Social Sesame, David’s social media […]


How’d you like to get feedback on your landing page copy from 3 experts? How’d you like it if that was totally free? Today’s your lucky day – but you gotta act fast. On April 9th, myself, Sean Smith and Paul Jarvis  are hosting a FREE webinar as part of CRO Day where we will… […]


Today is a great day. Why’s that, you ask? Because today, I can finally take credit for my involvement in a couple of incredibly awesome pieces of content that I think showcase the kind of amazing stuff that can be put together when sharp design, strong development and compelling copy come together. But before I […]


I was clickin’ through my Twitter stream this morning, when I came across the following title of a blog post: “In 2015, Your Job as an SEO Isn’t Actually SEO” (I outright refuse to link to the piece) Intriguing! As a guy who spent a good chunk of his 20′s doing SEO agency-side, I was keen […]