If I were to chart out the way I feel like most marketers and businesses see the content marketing process, it’d look something like this: Step 1: Create great content. Step 2: Promote that content. Step 3: ????? Step 4: Profit! It might be funny, but I’m not joking. The majority of the businesses who contact me start […]


Have you ever fallen for a slick sales pitch? An offer so convincing – so persuasive – that you tossed over your cash like it was on fire? Maybe it was that knife that can saw through steel-toed boots. Perhaps it was that space-age laser comb – the one that’s supposed to bring back your luscious locks […]


I’ve got a serious crush on testimonials. As far as social proof goes, there’s nothing that packs quite the same punch as a well-placed story from a satisfied customer. After all, that’s what testimonials really are – success stories, wrapped up in a neat little package that gives your business some cred when customers come calling. This […]


I’ve had it, folks. I’ve seriously had it. I just got off a phone call with someone close to me. She’s a business owner, a mother and an all-around wonderful person being taken for a ride by a self-proclaimed “SEO guru” out of Toronto. It was not a fun conversation. I had to tell her […]


Copywriting isn’t about inspiration… It’s a science! That was the real message at the heart of my recent webinar with Buzzstream, where I shared my own 8-step process for putting together complete and persuasive landing pages.  Today, that deck is one of SlideShare’s “SlideShare of the Day” features! Check out my deck below! 8 Easy Steps […]