BETWEEN THE LINES
Dec
10

December 11th is my birthday — 33 glorious trips around the sun! So I’m gonna give you some (solid) stuff. I’ve put together some ‘best-of’ resources (the ones where I definitely overshared) and a couple of special offers that I don’t often make available. If you see something you like, snap it up and make […]

Aug
7

This piece on “Pricing Rage” and how to avoid it was originally sent out to my newsletter. Once or twice a week(ish), I send an email on copywriting, persuasion, business, or… whatever’s compelling and useful to me at the time. Curious? Sign up! Have you ever felt the burning sensation known as “Pricing Rage?” It […]

Jul
31

Pssst… this piece on GPT-3 for copywriting was sent out to my newsletter. Once a week (ish), I send an email on copywriting, persuasion, business, or… whatever’s compelling and useful to me at the time. Curious? Sign up! Hear that? It’s the sound of thousands of copywriters collectively crapping their pants the moment GPT-3 dropped. […]

May
27

Fun fact: this piece was sent out to my newsletter. Once a week (ish), I send an email on copywriting, persuasion, business, or… whatever’s compelling and useful to me at the time. Curious? Sign up here! Do you know how much Mr. Rogers weighed? 143 pounds—and that’s no accident.In fact, Fred Rogers stuck to a rigorous […]

Apr
20

Hey you! Didja know: this was sent to my newsletter first. I send them a lot of content that I never publicly share. Curious? Sign up! Even if you’ve never heard the name “Ingvar Kamprad,” there’s a very good chance you’ve bought something from him. And if you have, you built it yourself.Yep: Ingvar was […]