BETWEEN THE LINES
Aug
27

Last week I had the chance to speak at the Utah Digital Marketing Collective’s annual conference. There, I laid out 10 conversion-killing copywriting mistakes that I see a LOT of companies making, including… Not being specific enough… Writing in a vacuum… Failing to provide proof…. And more! You can check out the deck from my talk […]

Aug
1

How do you write a persuasive service page in a  crowded, done-to-death niche? That’s the challenge I was tasked with when Ross Hudgens of Siege Media approached me to write a brand new page advertising their link building services. They needed a service page that sold the hell out of their capabilities, stayed SEO-friendly, and […]

May
26

Nothing converts like a solid case study — but if you’ve ever tried to get one out of a client, you know how hard it can be. My second talk at WordCampYYC focused on customer success stories: how to get ’em, create ’em, and cash in on ’em. You can find the slides below! The […]

May
25

Copywriting is really, really hard. If you struggle to write your own copy — or if the copy you’ve written isn’t converting — I get it. It doesn’t come naturally to most folks. One of two of my talks at WordCampYYC this year was all about 10 conversion-killing copywriting mistakes, and how to fix ’em. […]

Jun
29

So your product has tons of features – how do you know which ones to draw attention to? No, this isn’t a “features vs. benefits” sermon – so strap yourself in, because we’re going deeper than that. There are two extremely common and utterly devastating problems I see on landing pages: The first is feature/benefit […]