BETWEEN THE LINES
Feb
1

Who the heck is Eugene, and why should you love him? I’ll answer that in a second. But first… What if I told you that there was ONE BIG FAT THING that can completely derail any copy you write, any funnel you build, and any offer you pitch? A concept so powerful that getting it wrong could be […]

Aug
1

How do you write a persuasive service page in a  crowded, done-to-death niche? That’s the challenge I was tasked with when Ross Hudgens of Siege Media approached me to write a brand new page advertising their link building services. They needed a service page that sold the hell out of their capabilities, stayed SEO-friendly, and […]

Jun
29

So your product has tons of features – how do you know which ones to draw attention to? No, this isn’t a “features vs. benefits” sermon – so strap yourself in, because we’re going deeper than that. There are two extremely common and utterly devastating problems I see on landing pages: The first is feature/benefit […]

Apr
10
An Open Letter to Persado
by Steven Peters

This is the first post by Steven Peters, a freelance copywriter who has become a regular fixture here at BCC. It’s definitely a fun one, but timely nonetheless: Are machines about to steal copywriters’ jobs?   You’ll be seeing him around here every so often, so let’s give him a warm welcome!  Take note, computers. I’m team […]

Mar
15

Should you use jargon in your copywriting? If you’ve spent more than a hot minute in business circles, you’ve heard someone say it, usually while turning up their nose in disgust: “Don’t use jargon. You’ll lose people. You’ll turn them off. You will flush sales down the toilet. You will shame the marketing community forevermore, and […]