BETWEEN THE LINES
Feb
1

Who the heck is Eugene, and why should you love him? I’ll answer that in a second. But first… What if I told you that there was ONE BIG FAT THING that can completely derail any copy you write, any funnel you build, and any offer you pitch? A concept so powerful that getting it wrong could be […]

Aug
27

Last week I had the chance to speak at the Utah Digital Marketing Collective’s annual conference. There, I laid out 10 conversion-killing copywriting mistakes that I see a LOT of companies making, including… Not being specific enough… Writing in a vacuum… Failing to provide proof…. And more! You can check out the deck from my talk […]

Aug
1

How do you write a persuasive service page in a  crowded, done-to-death niche? That’s the challenge I was tasked with when Ross Hudgens of Siege Media approached me to write a brand new page advertising their link building services. They needed a service page that sold the hell out of their capabilities, stayed SEO-friendly, and […]

May
26

Nothing converts like a solid case study — but if you’ve ever tried to get one out of a client, you know how hard it can be. My second talk at WordCampYYC focused on customer success stories: how to get ’em, create ’em, and cash in on ’em. You can find the slides below! The […]

May
25

Copywriting is really, really hard. If you struggle to write your own copy — or if the copy you’ve written isn’t converting — I get it. It doesn’t come naturally to most folks. One of two of my talks at WordCampYYC this year was all about 10 conversion-killing copywriting mistakes, and how to fix ’em. […]