BETWEEN THE LINES
Sep
28
Whitespark
by Joel K

Hey, Whitespark Local Summit -ers! Thanks for stopping by my session on “The Total Idiot’s Guide to High-Converting Copy.” A few of the resources I mentioned are here: The Landing Page Checklist The Headline Formula Cheat Sheet Lindsay’s List of Q’s I hope they help! Tips and things to keep in mind: Screw-it-let’s-do-it sections combine […]

Apr
9

Building a writing team is hard. Especially when you’re scaling up from freelancing and you’re used to being the one doing all the work. It’s why I’ve been working, quietly (and slowly) through the pandemic to build out a course about how to build a writing team—the right way. Why listen to me? First, because […]

Dec
10

December 11th is my birthday — 33 glorious trips around the sun! So I’m gonna give you some (solid) stuff. I’ve put together some ‘best-of’ resources (the ones where I definitely overshared) and a couple of special offers that I don’t often make available. If you see something you like, snap it up and make […]

Aug
7

This piece on “Pricing Rage” and how to avoid it was originally sent out to my newsletter. Once or twice a week(ish), I send an email on copywriting, persuasion, business, or… whatever’s compelling and useful to me at the time. Curious? Sign up! Have you ever felt the burning sensation known as “Pricing Rage?” It […]

Jul
31

Pssst… this piece on GPT-3 for copywriting was sent out to my newsletter. Once a week (ish), I send an email on copywriting, persuasion, business, or… whatever’s compelling and useful to me at the time. Curious? Sign up! Hear that? It’s the sound of thousands of copywriters collectively crapping their pants the moment GPT-3 dropped. […]