Blogging is just one small part of what I do for my clients (website copy is my speciality), I’ve done a TON of it in the past 365 days.
Unfortunately, that content has a habit of getting flung all over the internet where not everyone can find it.
So I decided to bring some of my best work together in one convenient post.
If you’re a fan of the things that come out of my brain and the words that erupt from my keyboard, drop this page a bookmark and check out what I’ve been sharing for the past year.
Post: No White Rabbits: How to Keep Content Marketing on Schedule
Big Idea: By far one of my most actionable posts, this one sadly flew under the radar for most people. I lay out every step of the content marketing process and offer tips at every stage to improve the efficiency and quality of the outcome. It’s stuff you can use – today!
Post: Outsourcing Product Descriptions – The RIGHT Way
Big Idea: If you’re outsourcing content of ANY kind, this will be a hugely helpful read. I cover my personal process for outsourcing and working with a writing team, offering up tips you can use to make your process more efficient while keeping quality high.
Post: A Complete Guide to Working With Copywriters
Big Idea: Want to make your relationship with writers friendlier, more efficient and more productive? This guide tells you everything you need to know – and a few things you don’t, but will be glad you do.
Post: 150 Days Without Pants: The Business Casual Story
Big Idea: Just for fun, here’s how I wound up leaving the world of SEO and plunging face-first into copywriting.
Post: Content, Conversion and Calls to Action: Untangling the Ugly Mess
Big Idea: This piece didn’t get much fanfare at first, but more are appreciating it today. Businesses often get their conversion funnels all tangled up, hindering their effectiveness with out-of-place calls to action and weak content. Here’s how you fix all that.
Post: Dear Small Businesses: There is Life Beyond the Blog
Big Idea: Blogs get too much hype. For small businesses, other mediums might offer better results. A huge array of examples prove it!
Post: Comforting the Terrified: How to Build Better Product Pages
Big Idea: Your product pages will become drastically more effective as soon as you realize that your customers are scared out of their minds. I break down multiple different elements of a product page and show you how to improve them to boost conversions and win that sale.
Post: 5 Things About Content Creation I Wish Everyone Understood
Big Idea: Every business has climbed aboard the content marketing train – some a little too quickly. Here’s what I wish everyone understood about content creation and the process that surrounds it.
Post: Failure to Launch: Why Most SEOs Aren’t Marketers (Yet)
Big Idea: SEOs want to be marketers. Most aren’t. Here’s why, and how to fix that.
Post: 20 Bitesize Tips for a Better Home Page
Big Idea: 20 simple ideas to make your home page more effective in pretty much every way possible.
Post: Why I Hate the oDesk Model and You Should Too
Big Idea: Outsourcing your content creation to a content mill is a bad business move. Here’s why writers should avoid oDesk, and businesses should think differently about who handles their content.
Post: 5 Ways Content Marketing Must Change in 2014
Big Idea: A new year – and terrible old habits. If you want to up your game and improve your content marketing results, here’s where to start.
Post: 90 Seconds or Less: How SEO Got Into This Mess, And How It’ll Get Out
Big Idea: A super-succinct but hilariously accurate history of SEO, the exodus to content marketing and the future of it all.
Post: Get More Reviews Without Becoming an Outlaw
Big Idea: My first-ever iAcquire post, this is a comprehensive guide to earning online reviews without making Google, Yelp or anyone else angry.
Post: 4 Customer Questions Every Home Page Must Answer
Big Idea: Your home page has a lot of heavy lifting to do. Here’s everything a customer is wondering when they arrive on your site, with tips to help you crush their questions and alleviate their fears.
Post: Google Authorship – The Free Ride is Over
Big Idea: Google’s got plans to scale back authorship. I pored over the work by Bill Slawski and the words of Google’s own executives to understand where the future of authorship is headed, with insights that can help every business.
Post: Finding Your Brand Voice (Without Losing Your Mind)
Big Idea: Branding is hard. If you want to find a voice that stands out and clicks with your customers, I can show you the ropes.
Post: B2B Content Marketers – Are You Writing This Down?
Big Idea: Applicable for more than just B2B businesses, this post fires shots at those too lazy or ill-informed to document their content strategy, with compelling stats to prove it’s more than a good idea.
Post: Amplification: Content Marketing’s Missing Piece
Big Idea: “Create great content” is not enough. We need to have a heart to heart about content promotion – and this is exactly what needs to be said.
Post: Creating Urgency Without Being a Slimeball
Big Idea: Want to rush people into buying from you, but don’t want to feel like a greasy jerk in the process? Protect your brand’s integrity while applying subtle persuasion that can close the deal.
And, of course, there’s the content I publish right here on Business Casual Copywriting, including my best known work, “8 Lies About Content Marketing You Probably Believe” and a little piece on why traffic is a stupid metric to care too much about.
There’s also this oldie buy goodie: “Stealing SEO Clients for Fun and Profit“.
And if you need a quick laugh, you can read about how I’m the Best Looking Man in the World.
