Hiya, Big Digital Adelaide Pals!
(and everyone who broke into this top-secret URL some other way, you sneaky folks…)
Chances are, you’re looking for some of the resources I shared during my talk, “Forget the Fairy Dust”.
Well, you found ’em – and a few extras!
First, here are my slides:
Here are my free templates…
- Customer Interview Questions (The BDA format and how to use it)
- Voice and Tone Document (How to create/track – if you need advice on this, read this.)
- Content Outline
- My handy landing page editing checklist (For all you CRO types out there)
- Content Calendar (this one’s by Vertical Measures – if it ain’t broke, don’t fix it!)
- The Pit (where you can post your landing pages for free critiques)
And all the awesome tools I mentioned, too!
Customer Surveying Tools:
Content Ideation:
DIY Design/Wireframing:
Research Tools:
Onsite Measurements
That grid I shared:
Again, the above is just a guideline for the types of assets that tend to lend themselves well to users at that stage of the funnel. There are no rules.
Some clear items missing here are videos (which work well across awareness/evaluation/retention). It’s not comprehensive – but I hope it will be useful!
Thinking about hiring me, or need some content put together?
Here’s what you need to know…
For blogging, ebooks and whitepapers…
- I have a very small in-house team who handles these types of jobs.
- We charge $500/post for posts in the 1,000 – 1,250 range – so if you’re looking for cheap stuff, we’re not a good fit. We prefer to do great stuff.
- We currently have a 1 month waiting list, but do have capacity for ongoing, regular contracts.
Interested? Drop me a line to chat about it.
For websites, landing pages, email campaigns, and other conversion copywriting and strategy…
- Conversion-focused copy is my specialty, and I handle these jobs myself.
- The typical project I accept in this area has a budget of at least $5,000usd (read more about my rates and why I’m well worth it).
- I’m currently booking out 2 months in advance.
Just want to get acquainted?
Check out my portfolio, or scope my process to learn more about how I work – and be sure to connect on twitter: @JoelKlettke.