My name is Joel Klettke.
At the age of 3 I penned my first-ever poem, an inquisitive epic titled “What Will You Do In Winter?” What I lacked in grammatical correctness I made up in unbridled passion. It hung on my Mom’s fridge as a testament to my literary greatness.
This tiny spark grew into an inferno.
I desperately wanted to be hung on more fridges.
I grew up and earned a BComm from the Haskayne School of Business. During this time I wrote for a few local papers between classes. To pay my way through University, I worked in an accounting department. It was a comedic goldmine. I wrote about it, eventually publishing a book on the subject of Eastern European accountants and my tumultuous relationship with birds of prey.
It made a lot of people laugh.
I flew the coop on accounting and landed a job with Vovia Online Marketing as their Lead SEO Specialist, also serving as their resident copywriter. I learned online marketing inside and out, handling campaigns for over 40 brands including BrokerLink and Travel Alberta.
It was here I discovered content strategy and began writing copy for websites and ads. I fell in love with words all over again.
In 2011, I started freelance copywriting. What was once a hobby became a part-time business that paid for illustrious waterproof couches and my first car.
In 2013, I followed my passion and launched Business Casual Copywriting as my full-time career.
I still want to hang on your fridge.