My name is Joel Klettke.
The short version? I’m..
- A conversion-focused copywriter who knows what it takes to drive more sales through smarter copy.
- A BComm holder who runs his company like a business – not a creative divahood. I love deadlines, strategy documents and clear communication.
- A digital marketer with 5+ years of experience leading strategy and execution agency-side. I don’t just write – I help you figure out what content you actually need to reach, nurture and convert your audience.
Here’s the whole story:
At the age of 3 I penned my first-ever poem, an inquisitive epic titled “What Will You Do In Winter?”
What I lacked in grammatical correctness I made up in unbridled passion. It hung on my Mom’s fridge as a testament to my literary greatness. The seed was planted.
I desperately wanted to be hung on more fridges.
I grew up and earned a BComm from the Haskayne School of Business in Calgary.
To pay my way through University, I worked in an accounting department. It was a comedic goldmine. I wrote about it, eventually publishing a book on the subject of Eastern European accountants and my tumultuous relationship with birds of prey.
It made a lot of people laugh – but soon, I got serious.
I flew the coop on accounting and landed a job as the Lead SEO Specialist at Vovia Online Marketing, also serving as the agency’s resident copywriter.
There, I learned online marketing inside and out, leading campaigns for over 40 brands. Along the way, I picked up insights into SEO, conversion rate optimization, user experience and online marketing that other copywriters simply don’t have.
While at the agency, I discovered content strategy and began writing copy for websites and ads. I enjoyed the challenge of attracting an audience in a world with an awful lot of noise.
Starting in 2011, I began freelance copywriting on the side. I saw where the digital world was going and knew I had the chops to bring businesses a better option.
In 2013, I launched Business Casual Copywriting as my current, full-time career. This is my 9 – 5 (or more like 24/7) job, and I love it.
What was once a hobby became a business that paid for illustrious waterproof couches and my first car.
I’ve been self-employed ever since, having written high-converting copy for dozens of digital agencies, some serious venture-backed SaaS businesses and clients in niches ranging from luxury watches and electric bikes to home builders and oil and gas.
I still want to hang on your fridge.
>Scope my process, see my portfolio or drop me a line!<