Writing that looks great in a suit, sneakers, or both.

From straight-laced and professional to off-the-wall and irreverent, I'll give you copy that won't cramp your style.


Beef Up Your Content Team!

Could your agency use some extra writing muscle?


Stop Flying Blind.

Memorable brands are built on sound content strategies. Don't have one?


Words Are Boring

But copy- really great copy? The kind that gets people talking, proves a point and sells things? That’s sexy, exciting stuff.

The name’s Joel. I’m a Calgary-based conversion copywriter specializing in SaaS and B2B.

I join forces with businesses and agencies to increase conversions, improve messaging and make them new friends with money to spend.

No matter what the angle, I’ll help you find the words to turn skeptics into advocates and prospects into paying customers.

I can be as irreverent or straight-laced as you need me to be, woo the boardroom or swing from the chandeliers – whichever you prefer.

My process is rooted in research – so you’ll never be paying me to guess.

And hey – I don’t just look good on paper. I’ve got digital agency experience and a business background to boot.┬áIf you want to grow your business, start a revolution or get into your customers’ heads, I think it’s time we worked together.

For everyone else, I’d suggest you hire someone who just wants to write “words”.